There obviously will be a lot of talk as regards what to expect – either as a digital entrepreneur or a brand with an eye for digital engagement. Here are our observations:
Online Monitoring: 2016 will spark the rise of online monitoring in Nigeria. As a brand, you are constantly looking to spend less and gain optimal value from campaigns. This further buttresses why online PR is very important. It’s becoming glaring that understanding what your customers say about you and where they say it solves about 50% of your brand issues. It’s an outright win. You save costs by taking out the unnecessary spends and focus on what and where will get you more conversion. Nowadays, customers do not tell you if they have an issue with your product, they tell their friends – who could also have been ‘potential customers’.